Whether you have participated in the trunk market or the outdoor camping activities, such activities have entered your vision in the past year or two, and have had a certain impact on your life. According to the data of AIMedia Consulting, both the core market size and the driving market size of China's camping economy are increasing year by year. In 2021, the core market size of China's camping economy will reach 74.75 billion yuan, with a year-on-year increase of 62.5%; The driving market scale is 381.23 billion yuan. It is estimated that the core market size of China's camping economy will rise to 248.32 billion yuan in 2025, driving the market size to 1440.28 billion yuan.
Whether it's a camp yearning for freedom, or a trunk market full of smoke and fire, this way of life really allows you to release the pressure of work, let yourself be full of strength again, and deal with the challenges in life. However, the two activities that everyone likes have one thing in common: they need electricity. Compared with generators that produce a lot of noise pollution and exhaust gas pollution, portable energy storage equipment is undoubtedly more suitable for the use of these two activities. Therefore, outdoor power supply has become our new favorite.
How hot is the outdoor power supply?
The popularity of outdoor power supply is not accidental. According to the statistics of Gaogong Lithium Energy, in 2021, the portable energy storage industry will ship about 4.838 million sets globally, with a year-on-year increase of 131.7%, and the sales amount will reach 11.13 billion yuan, with a year-on-year increase of 161.3%. The China Chemical and Physical Power Industry Association predicts that by 2026, the global shipment volume will exceed 30 million units, the market scale will exceed 80 billion yuan, and the share of products with large capacity of more than 1000Wh will continue to increase. In addition, another statistics from the China Chemical and Physical Power Industry Association also well corroborated this point. The global shipment of portable energy storage will increase from 4.84 million units in 21 years to 31.1 million units in 26 years, and the market scale will increase from 11.1 billion yuan in 21 years to 88.2 billion yuan in 26 years, with broad market demand.
In fact, the sales volume of major e-commerce platforms also corroborates the indisputable fact that outdoor power has become popular. Data statistics show that the turnover of outdoor power head brands reached a high level in the 618 and the November 11 this year. On platforms such as JD.com and Tmall, they have even entered the top 10 of the category of 3C digital accessories, with growth rates of more than 300% in the past three years. In addition, in overseas markets, outdoor power supply has also been sought after by consumers. The cross-border index released by Alibaba Fa International Station shows that in the past five years, the compound annual growth rate of global outdoor charging equipment has reached 148%. It is estimated that the shipment volume in 2022 will increase 7-8 times compared with that in 2021.
Compared with domestic mobile phones, domestic outdoor power supply manufacturers are very sensitive to the smell of going to sea. Data statistics show that the global shipments of portable energy storage products have increased by about 90 times in the past five years, and 90% of them are produced and provided by Chinese enterprises. A number of quite outstanding enterprises have emerged, such as Huabao Xinneng, Delan Minghai, Zhenghao Technology, Anke Innovation, etc. Among them, the most outstanding performance is Huabao Xinneng. In 2020, they won the first place in the global market, with a market share of about 17%, which is considerable.
How can he lead the new track?
You may feel a little strange when it comes to Huabao Xinneng, but when it comes to Jackery, their electric waiter, you may suddenly understand. Since 2016, the first portable lithium-ion battery energy storage product has been launched, which is regarded as an early player in the industry.
In overseas markets such as Europe and the United States, they have also achieved a relatively good result, ranking first in Amazon, the United States and Japan. In the eyes of local outdoor enthusiasts, this is a brand that can be compared with SnowPeak in the north. With the experience of overseas markets, the electric bartender also caught on with the upsurge of camping culture in China, and started the first year of domestic outdoor power supply from 2019.
It is a very intuitive fact that early entry has the advantage of starting first. How obvious is this first-mover advantage? The orange logo and color matching of the electric waiter, together with the handle design, can be said to be very iconic elements, and these classic elements have now become the characteristics that many brands in the industry compete to imitate, which is enough to show their leading position in the industry.
However, to achieve such achievements, it is certainly not a simple "first mover advantage" that can be solved. After all, if we look at the mobile phone industry, we will know that Nokia and Motorola, which have the first-mover advantage, have long lost their fighting power against Apple. Why can Apple always suppress many Android manufacturers? It depends on excellent technical reserves.
In the field of outdoor power supply, Huabao Xinneng's electric small two adopts a mode of independent research and development and design+independent production and processing, and the whole production process is independent and controllable. At the same time, they master a number of core technologies in the field of energy storage and have 254 patents (including 31 invention patents), and they are also the main drafters of domestic portable energy storage industry standards
On the technical level, iMedia Consulting disclosed six safety components and eight safety protection of the electric small two in terms of electricity safety, including thermal management system, nickel overvoltage/overcurrent protection, honeycomb battery structure, eight-layer safety control, battery power balance, battery state management and other safety components, and also has battery PTC protection, reset mechanism, charger adaptation protection, overcurrent protection, temperature resistance, short circuit protection Overcharge and over-discharge protection and overvoltage protection. These measures effectively protect the personal and property safety of users, provide a safe and reliable electricity environment, and also make the life of products more reliable to a certain extent.
What is the future of the outdoor power market?
It can be seen from the previous article that at present, the head brands such as the electric small two have gradually established a certain technical barrier, and can obtain a certain market voice and resources from lithium battery suppliers by virtue of the scale effect. Compared with small brands, performance advantages and safety advantages will be more prominent. At the same time, a series of laws and regulations, such as the Technical Specifications for Portable Lithium Ion Battery Energy Storage Power Supply, are also being issued one by one, and the market entry threshold will be higher and higher in the future. In addition, with the improvement of consumer awareness, products such as outdoor power supply will be more popular with consumers, and the competition among leading enterprises will be more fierce, which will further force manufacturers to upgrade their products. This track with strong attributes in the future, the competition in the future is still very attractive
